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Q: What's the relationship between Ingenio and Skype?
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A: Ingenio
and Skype have teamed up to create a new and exciting way for you to promote your business online.
The joint effort allows you to reach the growing number of Skype users who are conducting searches
on SkypeFind in the United States for local businesses and information. As a
Pay Per Call advertiser,
you will also be able to gain access to quality leads by having your
ads
not just on SkypeFind but also run across the rest of the
Ingenio Pay Per Call
advertising network comprised of leading search engines, Internet yellow page directories, mobile search,
and free directory assistance service providers.
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Q: What is SkypeFind?
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A: SkypeFind is a community-edited collection of businesses which allows Skype users to
recommend and promote them to the entire Skype community. You can also find and call the ones other
Skype users use and recommend. SkypeFind relies on the Skype community to add and maintain business
listings. Each business that is listed has been entered, reviewed, and edited by other Skype users,
making them more relevant for community members.
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Q: What is Ingenio Pay Per Call?
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A: Ingenio Pay Per Call
allows you to purchase live customer phone calls generated through
Ingenio's
advertising network, which includes SkypeFind. You don't even need a website to participate because
Pay Per Call ads
deliver ready-to-buy consumers directly to your phone.
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Q: How does Pay Per Call differ from click-based advertising?
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A: Unlike click-based advertising,
Pay Per Call
uses a phone call as the means by which you interact with a prospect, rather than a click. This means, as a
Pay Per Call advertiser,
you pay only when your
Pay Per Call ad
generates a call to your business, whereas click-based
advertisers
pay for clicks to their website, which do not always result in a phone lead. Using a phone call as the billable event,
allows the majority of businesses to participate whether or not they have a website and is the most natural way to connect
with a consumer when they are searching in SkypeFind.
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Q: How can Pay Per Call help grow my business?
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A: Pay Per Call
allows you to generate phone leads to your business from the growing numbers of customers who are searching for businesses
and information online. On a more practical level,
Pay Per Call
enables consumers to find your business via
ads
that appear in search results listed on major search engines, directories and SkypeFind. As a
Pay Per Call advertiser,
consumers contact you at the phone number and times that you specify, which helps insure that
each potential customer is speaking to the right person at the right time.
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Q: How does Pay Per Call work?
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A: Pay Per Call
works similarly to click-based advertising, except that it drives phone leads to your business,
rather than clicks to a website. You can sign up as an
advertiser and create an
ad
in five easy steps:
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Create a simple text ad
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Select your geographic service areas and business categories
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Set your phone call lead price using a bid for placement system that helps determine how high in the search results your
ad will appear
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Select a payment plan and provide payment information
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Set-up a custom schedule that automatically displays your ad only during your business hours
Pay Per Call ads
appear in search results when Skype users conduct a search query for business information on SkypeFind. When your business
ads
appears in search results, consumers can reach your company via a toll-free number provided by
Ingenio.
These toll-free phone numbers forward calls directly to your business number as well as track calls
for billing and reporting purposes. For prominent placement in search results, you set a maximum price
that you are willing to pay for a call from a potential customer.
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Q: Where will my Pay Per Call ads appear?
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A: Once you create your
ad with Ingenio
it will be displayed in search results across the entire
Pay Per Call Ad
advertising network, which includes Web and mobile search, online directories such as SkypeFind,
free directory assistance services and podcast providers:
Sample
Ingenio
Pay Per Call
Ad
on SkypeFind:
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Q: How much does it cost to use Pay Per Call?
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A: Accessing Pay Per Call ads
from search results is free for consumers to use. As a
Pay Per Call advertiser,
the fee for each call received from your
Ingenio Pay Per Call ad
is based on the Max Price Per Call you set. With
Ingenio's
Auto-Bidding you are only charged $0.01 more than the next highest competitor's Max Price Per Call at the time of the call.
You are never charged more than your Max Price Per Call. You also have the option to select a monthly budget*,
which puts a limit on your monthly advertising spending. If your Pay Per Call fees reach your monthly budget, your
Pay Per Call ad(s)
will be paused until the following calendar month.
* The minimum monthly budget is $5,000 per month for invoice customers.
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Q: When do I get charged for a call?
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A: To ensure you get maximum value as a
Pay Per Call advertiser,
you are not charged in the following situations:
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Follow-up calls:
Only the first call
from a phone number will be charged within a
3-day period.
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Short calls:
Since most short calls do not lead to a sale you will not be charged.
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Hang-ups & unanswered calls: You will not be charged until sufficient time for the phone to be picked up elapses.
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User paused: You will not be charged if you receive a call when your ad is paused.
Other new phone call leads delivered to your ring-to number will be charged, so be ready to receive calls when your ad is live and use scheduling to automatically pause your ad when you are unavailable.
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Q: How can I increase the number of calls I receive?
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A: To improve the effectiveness of your ad consider the following:
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Edit your Business Name and Marketing Message to clarify your offering, and make sure they are relevant
to the business categories you've selected. See our .
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Enhance your business profile by adding business details, your logo and a coupon or adjusting your callable hours to fit your schedule.
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Select a different business
category.
If you don't see a
category
that accurately describes your business, you can
.
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Q: Which phone number should I use as my ring-to number for my Pay Per Call ad?
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A: We suggest you use your business phone as your ring-to number. If you choose to use your cell phone number (as opposed to a traditional land-line) and you know you'll be out of calling range, be sure to pause your Pay Per Call ad so that you don't miss valuable phone call leads.
*Please note there are instances when cell phones don't ring even when in the coverage area. These calls generally go to voicemail and are charged as Pay Per Call leads.
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Q: How can I manage when I receive calls?
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A: You have ultimate control over when you receive calls from your Pay Per Call ads, because you can:
- Set up a custom schedule that will automatically display your ad only during your business hours.
- Manually override your schedule to display ads on days you want to take calls outside of your schedule.
- Manually pause ads when your business closes for an extended period of time, until you are ready to receive calls again.
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Q: How do I select the best categories for my business?
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A: To get the most highly-qualified customers calling, you should select the
categories
that best represent your business. By doing so,
Ingenio
will ensure your ad
will be presented to ready-to-buy customers who are searching specifically for a business like yours.
You can select up to five categories
where your
Pay Per Call ad
will be displayed.
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Q: What is the best payment plan for my business?
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A: Most advertisers prefer the Auto-Deposit payment plan, because of its convenience and flexibility. Auto-Deposit ensures your ad stays active by replenishing your account whenever your balance goes below the
Max Price Per Call
you've set.
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